Employee loyalty is a key indicator of an organization's health and success. Loyal employees are more productive, engaged, and likely to stay with the company long-term, reducing turnover and fostering a positive work environment. One effective way to measure employee loyalty is through the Employee Net Promoter Score (eNPS). In this blog, we'll explore how to measure employee loyalty using eNPS surveys and how to craft effective questions to gain valuable insights.

What is eNPS?

eNPS is a metric that measures employee loyalty and satisfaction. Inspired by the Net Promoter Score which is used for customers, eNPS asks employees a simple and powerful question: "On a scale from 0-10, how likely are you to recommend our company as a great place to work?" The responses help classify employees into three categories:

Promoters (9-10): Loyal and passionate employees who would recommend the company. Passives (7-8): Neutral or satisfied but not enthusiastic employees. Detractors (0-6): Unhappy employees who might discourage others from joining the company.

According to a recent Gallup survey, companies with highly engaged workforces are 21% more profitable and 17% more productive than those with disengaged employees. This highlights the importance of measuring employee engagement through tools like eNPS surveys

How to Measure eNPS

Survey Distribution: Make the eNPS survey accessible to all employees, preferably through email or an internal platform. Collect Responses: Gather the scores from employees. Calculating eNPS: [ \text{eNPS} = % \text{Promoters} - % \text{Detractors} ]

Crafting Effective eNPS Questions To gain deeper insights beyond the primary eNPS question, it's crucial to include follow up questions. Here are some effective eNPS questions:

<u>Primary eNPS Question</u> "On a scale of 0-10, how likely are you to recommend our company as a great place to work?"

<u>Follow-up Questions</u>

• "What is the primary reason for your score?"
• "How can we improve your experience at [company]?"
• "What do you like most about working for [company]?"
• "Do you feel valued and heard at [company]?"
• "Are you satisfied with your work-life balance?"
• "Do you feel you have enough training and development opportunities?"
• "Are you satisfied with the level of communication within your team?"
• "What factors prevent you from recommending [company] to others?"

Analyzing and Acting on eNPS Results

Analyze Feedback: Review the scores and comments to identify common themes and areas of improvement.

Take Action: Implement changes based on the feedback. Address concerns raised by detractors, reinforce positive aspects highlighted by promoters, and find ways to convert passives into promoters. Communicate Changes: Let employees know about the actions being taken in response to their feedback. Transparency builds trust and motivates participation to engage in future surveys.

Monitor Progress: conduct eNPS surveys regularly to track changes in employee loyalty over time and measure the effectiveness of implemented changes.

Measuring employee loyalty through eNPS surveys is a powerful tool for understanding how employees feel about their workplace. By crafting effective eNPS questions and acting on the feedback, organizations can improve employee satisfaction, retention, and overall performance.

For a streamlined and efficient way to conduct your eNPS surveys, consider using exceed.space. Our platform offers comprehensive tools to help you gather, analyze, and act on employee feedback, ensuring a healthier workforce.

Ready to boost your team's loyalty? Start crafting your eNPS survey with exceed space!